Fiduciary Oath & Service Principles

There is no greater honor in the financial services business than the long-term relationships we have with our clients.

Therefore, we commit to the following five fiduciary principles:

We will always put our client’s best interest first.

We will act with prudence; that is, with the skill, care, diligence and good judgement of a professional.

We will not mislead client’s; provide conspicuous, full and fair disclosure of all important facts.

We will avoid conflicts of interest.

We will fully disclose and fairly manage unavoidable conflicts in the client’s favor.

We also believe in providing an unparalleled level of customer service.

Therefore, we commit to the following four service principles:

Return all client inquiries (phone, email, letter) within 24-business hours.

Treat each client relationship with the heart of a teacher not a sales person.

Be accessible to clients outside normal business hours.

Explain complicated financial concepts in terms each person can understand.